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Michael Grecco is PRO PROTECT IP and SOPA

January 20th, 2012

Dear Friends and Creatives,

I support Protect IP and SOPA. This might be an unpopular stand but the unbridled fears about Protect IP and SOPA are in my professional mind unfounded.

Social media is reacting to what I see as a very well orchestrated misinformation campaign claiming that enacting these bills would amount to censorship of the Internet.  People are being asked to sign petitions that don’t fully explain the bill and misrepresent its ramifications.

As part of a coalition called the Copyright Alliance, we suggested this legislation as just one part of a slat of copyright issues that the CA is pursuing legislation on.  Myself, Theresa Raffetto and Steve Best even travelled personally to Washington D.C. and addressed Senators and the Congress to take the stand and support rogue website legislation that led to Protect IP and SOPA.

But now I see people waving around the First Amendment in protest but without actually reading and fully understanding the actual bill proposed.  It reminds me how often famous leaders are misquoted by millions on the web as masses of people simply react and repost without much thought.

Before signing and spreading around a charged piece of rhetoric, first read the actual bill being proposed. Here are some links to the facts:

http://judiciary.house.gov/issues/issues_RogueWebsites.html

http://thehill.com/blogs/congress-blog/technology/204853-david-newhoff

I did and still do support Protect IP and SOPA.

The proposed legislation states that you must have a court agree that the accused, is infringing by showing a history of infringement. These are foreign sites that you would otherwise have no jurisdiction over.  In my professional opinion, this is a fair law that is meant to justly protect copyrights.

Here is just one of hundreds of personal examples as to why we need this law to pass:

I made a film called Naked Ambition, An R Rated Look at an X Rated Industry.  It was also published as a book.  The film was distributed by Apple, Netflix and Warner Brothers. Regularly, I received a Google alert for sites where my film was available for free.  In total, I received 107 alerts from google, each of which often list multiple sites, that were not authorize to have my film. They made all the money, I have never seen a dime.

Protect IP puts muscle behind closing down foreign sites whose main purpose is to steal and distribute copyrighted material that costs working professionals (not just corporations) hundreds of millions of dollars every year.

Here is just one of hundreds of links to sites offering my movie for free that I never made a deal with.

http://www.watch-movies.net.in/search/?s=naked+Ambition&x=9&y=9

Remember, that according to the proposed bill a US court must agree that the site has a history of intended infringement.

But don’t take my word for it.  Read some more facts and decide for yourself:

http://blog.copyrightalliance.org/2012/01/knowledge-and-distortion-online/

For all working artists, copyrights protect us from being totally corrupted.  I support SOPA and Protect IP, and I stand proudly by that decision.

Michael Grecco

National Vice President

American Photographic Artists

Advocacy Chair


Vespa is the New Black

October 19th, 2011

I did it!  My Vespa experience in Paris was so great that I had to have one of my own.  Now I’m tooling around LA on my new vintage-style Vespa and my cool Ruby Helmet.  My kids used to request their goodbye hug a few blocks from school, now they’re holding on as tight as they can all the way to the front door for everyone to see.  I love that and, BONUS, it only costs me $3.89 a week for gas!

My friends from Hasselblad poked some friendly fun at my Vespa over dinner the other night so my crew and I decided show them how undeniably cool it really is. I’m sure you’ll agree…

Speaking of stylish ways to get around…  I shot some great stuff for Porsche recently.  These great shots were totally worth the hour we spent wading in the freezing cold water waiting for just the right shot.  This shot of the Cayenne S splashing through the stream in Sedona, AZ will be out in Porsche’s speed centric newsletter shortly.

I’m also proud to report that I was one of 11 photographers in a show on Capitol Hill called Recording Our History: Faces Behind the Camera. The show featured my shot of Johnny Cash, always a favorite of mine.  I’ve always been a fan and I’m still tickled thinking of how he introduced himself by extending his warm hand and saying “Hi Michael.  I’m Johnny Cash.” (just as he did on his weekly TV show)

On a parting note, I hope that you’ll wander over to my new “raves” page. I’d love to have a rave from you as well.

Take Care,

Michael


Featured Images: Commentator Andrew Breitbart

September 14th, 2011

I had a little fun recently while working with commentator Andrew Breitbart on a concept for his new book, Righteous Indignation.  In the following images, we humorously illustrated his concept, the decline of the liberal media and speak to his ideology.  – Michael


Feature Image: Double Header, Yankees Pitcher Andy Pettitte

September 14th, 2011


Featured Image: Porsche Environmental Portrait

April 21st, 2011


This environmental portrait of a mechanics was shot relatively simply. I used one extra small chimera soft-box with a 30 º grid as a main a strobe, while blending and mixing the natural light in the environment.  - Michael


Featured Image: Michael Grecco for Porsche in Palm Springs

January 11th, 2011


An Appreciation of the New and the Old

January 6th, 2011

Recently, I spent several weeks in Northern Europe, specifically Germany, Denmark and The Netherlands. I was astonished at the appreciation of modern art and modern design there. In particular the way the modern mixes with the traditional and coexists to add a historic depth to both.

If I had to choose another career in my life, I would have a hard time choosing because I love so many things, but I would have probably been an architect or industrial designer. As a kid, I learned about photography by going to the Museum of Modern Art in New York. Next to the photography department was the museum’s Industrial Design collection. Before that, I could have never conceived that common objects like a coffee pot, chair or typewriter could be a work of design genius. This is especially true since I grew up in a home of the tacky, ornate, and faux rococo design. Luxury was perceived by my mom (she was the purchaser in the home) as being decorative, not clean in it’s design. To give her credit, that was also the populist taste at the time. It was pre Design Within Reach/CB2.

So, I have always loved the opposite: clean modern lines and smart objects where the form does follow the function. This was especially true after being exposed to what design could be, smart, funny and conceptual. My recent pleasure was seeing that esthetic all around me, in the most mundane of places like a modernist factory building making a bold statement in the Danish countryside. And this was not one isolated factory, mostly all of the industrial architecture on the road from Copenhagen to Aarhus was an architectural statement- strong, bold and colorful.

Photokina’s Visual Gallery with works by Stephan Zirwes (left) and Sebastian Riemer.

My trip began in Cologne (or Köln) at the opening of a show I had in that city. I was also at Photokina were one of the exhibit halls was The Visual Gallery space featuring current European photography. Those galleries had bold new work and gave me a sense of what European photographers were doing. One in particular is the aerial photographer Stephan Zirwes who shoots his high resolution images with a Hasselblad out of a helicopter. These exceptionally detailed images create intensely graphic photographs reminiscent of a Joseph Albers painting in their optical effect. The one image that is not an aerial is of scaffolding on a column that is a symphony of line, light and shadow; it appears to vibrate.

Another photographer featured there was Sebastian Riemer. His work also deals with perception and verges on the conceptual. His intensely graphic images reveal a subdued image beneath. You have to look through the surface to find a deeper secondary meaning such as the speakers of a loudspeaker underneath the grill. His images deal with not only perception, but they play on realities and the role of photography’s intrinsic nature to document.

Fashion designs at the Düsseldorf Airport.

After Cologne I was in the Düsseldorf airport while making my way to Copenhagen. At the airport, in empty storefront, were the winners of a fashion forward design competition from the Akademie Mode & Design. You would rarely if ever find something like that in the US, the country of consumerism.

All the designs used the same felt like fabric reducing the work to it’s structural elements. Each work became a sculpture and not just a dress; it was as much a play of engineering and architecture as it was of fashion design. The fabric was cut and shaped to make not a fashion statement, but also a structural statement. They were striking. I wanted to see these pieces fully executed and on the runways of Milan or Paris.

In Copenhagen, I stayed at the Tivoli Hotel which was under construction. The lobby looked like a bomb hit it and the rooms were ridiculously small. The bright side was my view of the exterior plaza which was also still under construction. The architecture was smart, the skylights for the portico below became glowing pyramids for the second floor plaza. The very dramatic area was designed for outdoor social events. It extended in front of the building all the way across the street, giving people an easy way to get across the street with busy traffic.

The roof deck of the Tivoli Plaza Hotel.

Many of the light fixtures in the hotel were a little garish (like the balls in the outdoor pyramids). I believe this was because of the hotels thematic association with it’s slightly Disney-like namesake (Tivoli Gardens is an amusement park in the city). That said many other light fixtures were textural wonders. The lights upstairs in the Sticks and Sushi restaurant, in particular, used different fabrics in different fixtures to create either a translucence textural feel or a black void of light outside the fixture. The black lights glowed from within, radiating their light straight down as they appear to float in negative space.

The translucent lights above the dinning area at the Sticks and Sushi rooftop restaurant.

The last time I was in the city, I stayed in a small section that I had not realized was actually outside of the city leading me to believe Copenhagen was small and not very interesting. On this trip I had almost a week in the city and discovered it’s true mix of modern and traditional beauty.

A Xeon sign designed by David Lynch and exhibited in the courtyard at his show at the GL Strand Museum in Copenhagen.

One of the most memorable things was the David Lynch exhibit at the GL Strand, not far from the new harbor area of the city. GL Strand is a historic (by LA standards anyway!) 4 story building and the work was incorporated into the courtyard and the upper floors. Downstairs was a installation piece by Danish artist Erik A. Frandsen. The work was a play on European culture and the esthetic I have been so enamored with here: contemporary art playing it off of a traditional reference.

The neon fixtures at the Erik A. Frandsen exhibit at GL Strand.

Erik A. Frandsen’s work consisted of three neon light fixtures that were almost global representations of the confusing mix of world cultures done in the best of pop-art style. The polished inner globe on the inside reflects the neon light on the outside repeating the pattern of light. The room itself then repeated the pattern again with it’s mirrored walls. The mirrors were reminiscent of those used in the Hall of Mirrors at the Palace of Versailles. They were used to give the room an additional grandeur and a larger sense of space. The hook was, the wall was not made of mirrors, it was polished stainless steel and had decorative floral designs ground into the steel with a grinder. The effect was a play on the decorative, the modern and the conceptual. The flowers in particular gave a sense of European Tulips which tie the piece to it’s origin.

The ground Stainless Steel walls at the GL Strand.

While walking through the museum I spied the conference room called the Salen which was decorated as a modernist art installation designed by artist Kirstine Roepstorff. The Formica table and the curtains were reminiscent of more modernist Rauschenberg, all set in the context of a very tradition historic building.

The Salen at the GL Strand in Copenhagen.

The Salen at the GL Strand in Copenhagen.

Next, I was off to Maastricht in The Netherlands. I was lecturing at the Museum Bonnefantenmuseum. I stayed at an inn called the Galerie Hotel Dis. It was appropriately named because the first floor was an art gallery consisting of paintings, rubber light fixtures and functional art furniture. The furniture was by an artist named Partrick Schols and reminded me of the some of the furniture design pieces I saw as a kid at the MOMA because of their use of progressive materials.

A light fixture by artist Jürgen Reichert next to a painting in the hallway of the Galerie Hotel Dis.

The beauty of my trip was the design surprise factor while walking around. One moment you pass traditional house after house and then you see a building that has it’s bricks ripped away to reveal the modern glass interior of the build. The building was done in such a way to make the arched windows, that would normally be the structural support of the building, appear to float weightlessly within the wall of the building. This was a beautifully surreal illusion. Additionally, the mechanics of the interior were designed in such a way that they protected the interior structure from the elements without requiring additional awnings or covers.

A traditional Dutch building in Maastricht “cut away” to reveal the modern interiors glass structure.

Another design encounter was this last image. It illustrates this idea of playful contemporary design and exists in a simple passageway. Florescent tubes were covered with green gels and installed in an alternating series of angles to make the passageway a combination of Star Trek Lighting and Dutch bicycle culture. The real surprise is how well it worked together.

A passage way to an interior courtyard used for bicycle storage.

My trip made me want to live in Europe for a while, or at least visit a whole lot more. Besides the great design, they really appreciate the other arts, like photography just as passionately.  – Michael


Featured Image: Michael Grecco Fashion for Big Apple Magazine

December 1st, 2010


Photo Travelogue – Brazil

November 30th, 2010

I recently spoke at the Brazilian National Photography Congress in Sao Paulo. The event was held in one of the modernist buildings of the Memorial da America Latina in the heart of the city. The text and images below are my impressions of the city over my four day stay.

I love the color and the textures of Sao Paulo, created by the starkly contrasting light. The sun is either bright, hot and white, or orange and heavy like butter. The bright light exposes the city’s color lines and contrasts. There are people in the street with red hair, bright clothes and a patterned backpack, or red buses, red sidewalks, and blue fountains that fill my vision. The heavy light from rain or the sunset mutes the colors into a series of patterns. The rain makes an abstract symphony of the telephone lines of the city, or the late heavy sky helps shape the buildings from my window (and the tar on the street).  -Michael

A fountain outside a store downtown with a flier of Brazilian President-elect Dilma Vana Rousseff, stuck to the tiles.

A passer by walks across brightly colored access panels on the downtown Sao Paulo streets.

A red bus intersects a subway station that reflects the clouds in downtown Sao Paulo.

A rainy street in a suburban neighborhood.

A pattern in the tar outside the Memorial da America Latina.

The view from my hotel room at sunset.


Homage to Bob Richardson

September 21st, 2010

An editor friend of mine, Rob Hill (he also happens to be one of the writers of my Naked Ambition book) has a new job at one of the rare “growth” opportunities in the print world. He is editor-in-chief of the new magazine THC Expose. Rob was the editor of FHM Magazine and of Hollywood Life (formerly Movieline Magazine). In his new role, he has created a magazine that is stunning and smart, not only for it’s genre, but for any genre. So much so that the New York Times, Details Magazine and Playboy are all writing about the magazine.

As a continuation of our collaboration, he asked me to shoot Wilhelmina rising star and model April H. for an upcoming fashion spread. The theme of which was natural fabrics by socially conscious designers. That gave me and my favorite stylist Miriam Sternoff lots of freedom to create a sexy and dramatic 10 to 12 page fashion spread for the magazine.

Rob came up with the concept of writing racy text on April’s body. A good way to get his headlines in I guess! It worked well. To me it was like the old Bikini magazine, where the subtitle on the cover was very clearly what the magazine was about, “Action, Film, Cars and Rock N. Roll!”  For the lettering, we enlisted the help of body painter Marky Andrews and for hair and makeup I used the amazing Helen Jeffers.

As part of the “swip” (the tear sheets pulled) to get the emotion and feeling right for the shoot, I brought along a book of work by the iconoclastic Bob Richardson. Many of you already know this but Bob was a very successful fashion photographer in the 60s who strove to bring the street photography esthetic to fashion imagery. He fought bouts of schizophrenia, eventually living on the streets in Los Angeles, losing not only his stature in the industry, but literally all his images. It was when his son Terry Richardson, (yes that Terry Richardson), honored his Dad’s accomplishments by helping him reproduce his tear sheets from the height of his career, that the world remembered what an important influence he was to the fashion world. We all remember Guy Bourdin, but to me Bob Richardson was just as powerful.

As we all sat and enjoyed the images in the Richardson book, we realized that we wanted to pay homage to the cover . You should buy his book and celebrate the work yourself. I hope you like my shoot below.  -Michael