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Vespa is the New Black

October 19th, 2011

I did it!  My Vespa experience in Paris was so great that I had to have one of my own.  Now I’m tooling around LA on my new vintage-style Vespa and my cool Ruby Helmet.  My kids used to request their goodbye hug a few blocks from school, now they’re holding on as tight as they can all the way to the front door for everyone to see.  I love that and, BONUS, it only costs me $3.89 a week for gas!

My friends from Hasselblad poked some friendly fun at my Vespa over dinner the other night so my crew and I decided show them how undeniably cool it really is. I’m sure you’ll agree…

Speaking of stylish ways to get around…  I shot some great stuff for Porsche recently.  These great shots were totally worth the hour we spent wading in the freezing cold water waiting for just the right shot.  This shot of the Cayenne S splashing through the stream in Sedona, AZ will be out in Porsche’s speed centric newsletter shortly.

I’m also proud to report that I was one of 11 photographers in a show on Capitol Hill called Recording Our History: Faces Behind the Camera. The show featured my shot of Johnny Cash, always a favorite of mine.  I’ve always been a fan and I’m still tickled thinking of how he introduced himself by extending his warm hand and saying “Hi Michael.  I’m Johnny Cash.” (just as he did on his weekly TV show)

On a parting note, I hope that you’ll wander over to my new “raves” page. I’d love to have a rave from you as well.

Take Care,

Michael


Featured Images: Commentator Andrew Breitbart

September 14th, 2011

I had a little fun recently while working with commentator Andrew Breitbart on a concept for his new book, Righteous Indignation.  In the following images, we humorously illustrated his concept, the decline of the liberal media and speak to his ideology.  – Michael


Feature Image: Double Header, Yankees Pitcher Andy Pettitte

September 14th, 2011


Featured Image: Porsche Environmental Portrait

April 21st, 2011


This environmental portrait of a mechanics was shot relatively simply. I used one extra small chimera soft-box with a 30 º grid as a main a strobe, while blending and mixing the natural light in the environment.  - Michael


Featured Image: Michael Grecco for Porsche in Palm Springs

January 11th, 2011


Featured Image: Michael Grecco Fashion for Big Apple Magazine

December 1st, 2010


Homage to Bob Richardson

September 21st, 2010

An editor friend of mine, Rob Hill (he also happens to be one of the writers of my Naked Ambition book) has a new job at one of the rare “growth” opportunities in the print world. He is editor-in-chief of the new magazine THC Expose. Rob was the editor of FHM Magazine and of Hollywood Life (formerly Movieline Magazine). In his new role, he has created a magazine that is stunning and smart, not only for it’s genre, but for any genre. So much so that the New York Times, Details Magazine and Playboy are all writing about the magazine.

As a continuation of our collaboration, he asked me to shoot Wilhelmina rising star and model April H. for an upcoming fashion spread. The theme of which was natural fabrics by socially conscious designers. That gave me and my favorite stylist Miriam Sternoff lots of freedom to create a sexy and dramatic 10 to 12 page fashion spread for the magazine.

Rob came up with the concept of writing racy text on April’s body. A good way to get his headlines in I guess! It worked well. To me it was like the old Bikini magazine, where the subtitle on the cover was very clearly what the magazine was about, “Action, Film, Cars and Rock N. Roll!”  For the lettering, we enlisted the help of body painter Marky Andrews and for hair and makeup I used the amazing Helen Jeffers.

As part of the “swip” (the tear sheets pulled) to get the emotion and feeling right for the shoot, I brought along a book of work by the iconoclastic Bob Richardson. Many of you already know this but Bob was a very successful fashion photographer in the 60s who strove to bring the street photography esthetic to fashion imagery. He fought bouts of schizophrenia, eventually living on the streets in Los Angeles, losing not only his stature in the industry, but literally all his images. It was when his son Terry Richardson, (yes that Terry Richardson), honored his Dad’s accomplishments by helping him reproduce his tear sheets from the height of his career, that the world remembered what an important influence he was to the fashion world. We all remember Guy Bourdin, but to me Bob Richardson was just as powerful.

As we all sat and enjoyed the images in the Richardson book, we realized that we wanted to pay homage to the cover . You should buy his book and celebrate the work yourself. I hope you like my shoot below.  -Michael


David Crosby Photo Shoot

May 24th, 2010


David Crosby

When I walked into David Crosby’s house in the country he was extremely down to earth and shouting at a Lakers game on TV. Crosby,  was explaining how he had grown up in LA and never been to Lakers game, so I had the great pleasure in taking him to first a few weeks after the shoot.


Featured Image: Michael Grecco for Hasselblad

April 23rd, 2010