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Procter & Gamble and Men’s Health Award-Winning ‘Champion’ Advertising Campaign

July 8, 2019

For Immediate Release

New York City, NY / The Procter & Gamble Company (PG) and Men's Health (MH) Magazine partnered up to create a 'Champion' award-winning advertising and marketing campaign featuring P&G's award-winning consumer men's grooming products.

A champion in his own right, top celebrity photographer and commercial photographer Michael Grecco was commissioned to lead this creative joint advertising and marketing collaboration between Men's Health (MH) Magazine and The Procter & Gamble Company (PG).

"I've worked with Michael Grecco for 22 years. I consistently go back to Michael because he has such an eye and such a talent that you really can't put your finger on it," said Jeff Griffith, Creative Director of Marketing and Advertising for Men's Health Magazine.

Jason Van Oijen was selected as "The Champion" for the Men's Health Magazine Winners Playbook. Van Oijen also happens to be a NY State Muay Thai Champion (Cruiserweight Division) and Professional Model.

Jason Van Oijen award-winning "Champion" from Men's Health Winners Playbook. Source: Michael Grecco

The 'Winners Playbook' features three winners in their respective fields that share with readers what drives their success. Advice coming straight from professional men at the top of their game. The playbook is positioned as a must read for every guy who's in it to win it.

"For modeling and boxing, I'm more confident when I'm lean, in shape and clean shaven. White teeth also give me confidence in life, on a shoot, wherever," said Van Oijen when asked about how personal grooming boosts performance.

Van Oijen's daily winning game plan includes Procter & Gamble's (P&G) Gillette Fusion ProGlide shaver, Gillette Fusion Hydra Gel shaving cream, and Crest 3D White 2 Hour Express Whitestrips. These P&G grooming and personal hygiene products were named Best Razor, Best Shaving Cream for Men and Best Teeth Whitener respectively, by Men's Health Magazine.

“With Jason we did three location shoots, each having their own set of challenges. One in a NY loft bathroom, another in a boxing gym, and finally an outdoor running track at dawn with an iconic NYC bridge in the background. We captured lots of great action shots,” said Grecco.

See the full behind-the-scenes video of the two-day commercial photoshoot by Grecco.

About Men’s Health Magazine

Men's Health (MH) Magazine and MensHealth.com is the world's largest men's magazine brand for both in-print and digital, with 35 editions in 59 countries. It is also the best-selling men's magazine on USA and UK newsstands. Published by Hearst Communications (Hearst), a mass media and business information conglomerate consisting of newspapers, magazines, television channels and television stations with over $10 billion per year in revenues. Hearst Magazines Division is one of the world's largest publishers of monthly magazines, with 25 U.S. titles and over 300 international editions, including 19 magazines in the United Kingdom (UK).

About the Procter & Gamble Company (PG)

The Procter & Gamble Company (PG) is a multinational consumer goods power-house with a current market cap value of $292 billion and generates over $66 billion per year in revenue. P&G’s product portfolio consists of 65 leading brands specializing in a wide range of personal health, consumer health, personal care and hygiene products. P&G’s consumer products break down into these consumer goods categories, including: beauty, grooming, health care, fabric & home care, baby, feminine & family care.

About Michael Grecco

Michael Grecco is an extensive award-winning top Celebrity Photographer and Commercial Photographer with a photography career spanning 41 years, with studios in both Los Angeles, CA and New York City, NY.

Grecco’s cover shoots of other business and entertainment industry heavyweights are numerous. Other notable publications and magazine covers Grecco’s photography work has graced, include: Forbes, Business Week, TIME, Newsweek, People, Harper's Bazaar, GQ, Maxim, Esquire, Playboy, New York Magazine, LA Times, TV Guide, Entertainment Weekly, ESPN Magazine, Men’s Health and Sports Illustrated, just to name a few.

Grecco can be found traveling the globe over 200+ days each year on high-end commercial, advertising, editorial and entertainment photoshoots and cover shoots for many recognizable celebrities, iconic business greats and global brands. For more information on retaining Michael Grecco and his creative team, call +1-310-452-4461 or visit https://MichaelGrecco.com

For News Media and Press Inquiries

Contact Rachel Adams, Media Relations at Photographers PR. Email rachel.adams@photographerspr.com or call +1-702-997-1222 ext.625.

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