Procter & Gamble's 'Daredevil' Marketing Campaign with Men's Health Magazine
July 24, 2019
For Immediate Release
Hollywood, CA / The Procter & Gamble Company (PG) and Men's Health (MH) Magazine collaborated to create a 'Daredevil' marketing campaign featuring P&G's award-winning consumer men's grooming products featured in MH’s Winners Playbook.
A daredevil of sorts when it comes to capturing the perfect image, top celebrity photographer and commercial photographer Michael Grecco was commissioned to lead this creative joint advertising and marketing collaboration between Men's Health (MH) Magazine and The Procter & Gamble Company (PG).
"I've worked with Michael Grecco for 22 years. I consistently go back to Michael because he has such an eye and such a talent that you really can't put your finger on it," said Jeff Griffith, Creative Director of Marketing and Advertising for Men's Health Magazine.
Andre De Silva was a perfect fit as "The Daredevil" for the Men's Health Magazine Winners Playbook. De Silva has been a Hollywood Stuntman for years appearing in numerous movies and television shows.
Andre De Silva award-winning "Daredevil" from Men's Health Winners Playbook. Source: Michael Grecco
The Men’s Health 'Winners Playbook' features three winners in their respective fields that share with readers what drives their success. Advice coming straight from professional men at the top of their game. The playbook is positioned as a must read for every guy who's in it to win it.
“If I can smell myself sweating, that's a huge distraction. Good grooming helps me focus. I present myself as fit, young and healthy, so my grooming reflects that,” said Andre De Silva when asked about how personal grooming enhances confidence.
De Silva's winning game plan each day includes Procter & Gamble's (P&G) Old Spice Sweat Defense Pure Sport antiperspirant & deodorant, Scope Dual-Blast mouthwash and Gillette Fusion ProGlide Styler shaver. These P&G grooming and personal hygiene products were named Best Antiperspirant / Deodorant, Best Rinse and Best Razor respectively, by Men's Health Magazine.
“Andre was fearless hanging precariously from a stunt rigging set up high above on a New York City rooftop. The challenge was it rained most of the day, and we finally had a break in the weather to get set up. Just as night was approaching, we captured several great images with the iconic New York skyline in the background,” said Grecco.
See the full behind-the-scenes video of the two-day commercial photoshoot by Grecco.
About Men’s Health Magazine
Men's Health (MH) Magazine and MensHealth.com is the world's largest men's magazine brand for both in-print and digital, with 35 editions in 59 countries. It is also the best-selling men's magazine on USA and UK newsstands. Published by Hearst Communications (Hearst), a mass media and business information conglomerate consisting of newspapers, magazines, television channels and television stations with over $10 billion per year in revenues. Hearst Magazines Division is one of the world's largest publishers of monthly magazines, with 25 U.S. titles and over 300 international editions, including 19 magazines in the United Kingdom (UK).
About the Procter & Gamble Company (PG)
The Procter & Gamble Company (PG) is a multinational consumer goods power-house with a current market cap value of $292 billion and generates over $66 billion per year in revenue. P&G’s product portfolio consists of 65 leading brands specializing in a wide range of personal health, consumer health, personal care and hygiene products. P&G’s consumer products break down into these consumer goods categories, including: beauty, grooming, health care, fabric & home care, baby, feminine & family care.
About Michael Grecco
Michael Grecco is an extensive award-winning top Celebrity Photographer and Commercial Photographer with a photography career spanning 41 years, with studios in both Los Angeles, CA and New York City, NY.
Grecco’s cover shoots of other business and entertainment industry heavyweights are numerous. Other notable publications and magazine covers Grecco’s photography work has graced, include: Forbes, Business Week, TIME, Newsweek, People, Harper's Bazaar, GQ, Maxim, Esquire, Playboy, New York Magazine, LA Times, TV Guide, Entertainment Weekly, ESPN Magazine, Men’s Health and Sports Illustrated, just to name a few.
Grecco can be found traveling the globe over 200+ days each year on high-end commercial, advertising, editorial and entertainment photoshoots and cover shoots for many recognizable celebrities, iconic business greats and global brands. For more information on retaining Michael Grecco and his creative team, call +1-310-452-4461 or visit https://MichaelGrecco.com
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