In my opinion, there’s one very important distinction between advertising photography and every other kind of photography discipline. Art, by definition, is open to interpretation.
If two different people walk away from a fine art photograph or a painting or a sculpture with two different emotional interpretations, that’s okay. In fact, it’s great. But if two different people walk away from an advertising photograph with different interpretations, it’s a failure. Because advertising photography is all about solving a problem for the product in a clear and simple way.