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Fashion is big. It creates icons. It influences culture. It enhances self-expression and self-perception. And of course, it’s also big money – valued globally at more than two trillion dollars. So it’s not surprising that seasoned, talented fashion photographers – who consistently deliver under these enormous demands – are some of the most sought after shooters in the world.
Fashion photography is a study in contradictions.
Fashion photography is a study in contradictions. At its best, it’s aspirational, exclusive and captures an idealized version of life.
While at the same time, it’s relatable and relevant to real life. Consumers want to imitate and become what I achieve with the camera lens. Not just visually. They want to feel what that model is feeling when he or she is wearing the clothing. They want to experience the story I’m telling.
With fashion photography, people often think of the models, the elaborate sets and the stylish props.
With fashion photography, people often think of the models, the elaborate sets and the stylish props. But I never forget that the star of the show is the fashion itself.
Every detail – from the location to the casting to the lighting – is in service to the clothes. It’s my job to capture the glamor and allure of the designer’s original vision and make it relevant to the consumer.
Fashion photographers have to be versatile.
Fashion photographers have to be versatile. Fashion is diverse.
I work in a wide array of settings, focusing on different themes and creating different emotional takeaways. But my personal style is geared toward audiences that appreciate the sartorial design, dramatic lighting and well-thought-out craftsmanship of an image.
Fashion Photography requires me to
Be relevant.
Be relevant.
Fashion trends – as the name implies – come and go. Fashion photographers that aren’t adapting and evolving and staying ahead of the curve are doomed to become former fashion photographers.
Be stylish.
Be stylish.
I love fashion. Always have. Which I believe is necessary in this business because I don’t think it’s possible to fake it. I suppose someone could try. But it would most likely come across as inauthentic and they’d be sniffed out pretty quickly.
Think fast.
Think fast.
Sometimes things don’t go as planned. For whatever reason, the original agenda has to go out the window and it’s up to the fashion photographer to adapt on the fly. But since I started my career as a photojournalist, I learned early on how to be nimble, think on my feet and still deliver a stunning image.
Michael Grecco

If you’re as passionate about fashion and fashion photography as I am, perhaps we should collaborate.

 

Contact me and we can discuss how to bring your vision to life.