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Starting my own film production company wasn’t as much a decision as it was a natural progression of my background. I started out as a photojournalist. Which really taught me that at heart, photography is storytelling. All the talent and technique in the world can’t make up for the lack of a compelling, emotional impact.
From there, I transitioned into celebrity, advertising and fashion photography.
From there, I transitioned into celebrity, advertising and fashion photography. Here I gained valuable experience directing talent, collaborating with teams and learning how to use my creativity to solve problems for brands and businesses.
It also helped me build long-standing relationships with world-class editors, motion graphics professionals and crew members whom I love working with to this day.
I then moved into directing – creating Cinemagraphs, commercials and documentary films and series.
I then moved into directing – creating Cinemagraphs, commercials and documentary films and series. Because of a career’s worth of experience and my natural ability to connect with and to talent, I found it to be a smooth transition.
And that’s when I started my own film production company. So I could serve the needs of clients directly without having to hand off aspects of a job to others not as familiar with the particular project and process.
Running a film production company requires me to
Be right and left brained.
Be right and left brained.
Running a film production company forces me to wear many hats. Obviously, I still have to be artistic. I still have to concentrate on things like story and dramatic lighting and composition. But I also need to focus on the business side, looking at problems from all angles.
Be a planner.
Be a planner.
There are some photographers who like to wing it and shoot from the hip. And while there are some cases where it’s good to let your instincts take over and go with the flow, it’s impossible when running a production company. It’s my job to make clients feel comfortable with all aspects of a project. And the best way to do that is by creating a detailed plan. (Even if we decide to deviate from it later.)
Think fast.
Think fast.
The arts are not an exact science. That’s what I love about them. But it also means things don’t always go as planned. As the owner of the production company, the buck stops with me. I have to adapt and make decisions on the fly. Thankfully, my years of experience have taught me how to remain level-headed, even when I’m juggling ten things at once.
Michael Grecco

If you’d like to know more about my background and career path, please reach out to me.

 

I’d be happy to discuss how we can achieve the same high-quality results for your project that I’ve always strived to achieve with every project.